destination, says minister
Published on Thursday, May 14, 2009
MONTEGO BAY, Jamaica (JIS) -- Jamaica is well positioned within the
global tourism marketplace, and has nothing to fear from Cuba being
opened up as a major tourist destination, said Minister of Tourism,
Edmund Bartlett.
He was addressing local and international media personnel attending
Jamaica Product Exchange (JAPEX) 2009, at a press luncheon held on
Tuesday in Montego Bay.
The Minister said that Cuba has the potential to become a significant
player in global tourism and Jamaica stands to gain from partnership
with the Caribbean island.
"In fact there are a lot of synergies that we can exploit, one of which
is our proximity, and indeed, the other of which is our own ability to
generate joint activities between the two countries," he stated.
He said that within another few weeks, tourism officials in Cuba and
Jamaica will sign a memorandum of understanding (MoU) for joint
destination marketing. He said both countries are also looking at the
possibility of joint airlift arrangements.
"There are great values to this," he stated. "There will also be
exchanges in terms of technical support on the side of training and
languages and so on. We think that this arrangement will augur well for
the two destinations, and will give us an opportunity to not be
competitors in the sense of being adversarial, but competitors in a true
spirit of ensuring that each destination enjoys the benefit of its own
value, and can use the value of one to enhance that of the other,"
Minister Bartlett stated.
In attendance at the media luncheon were Permanent Secretary in the
Ministry of Tourism, Jennifer Griffith; Director General in that
Ministry, Carrole Guntley; President of the Jamaica Hotel and Tourist
Association (JHTA), Wayne Cummings; and Jamaica Tourist Board (JTB)
Director, John Lynch
Caribbean Net News: Jamaica has nothing to fear from Cuba becoming a
major tourist destination, says minister (14 May 2009)
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