Lauder Institute Co-hosts Major Conference on US Business Opportunities in Cuba

Lauder Institute Co-hosts Major Conference on US Business Opportunities
in Cuba
Business leaders, economists and Cuba experts gather April 1st in NYC to
explore opportunities and issues U.S. firms face when entering the
emerging Cuban market
Philadelphia, PA (PRWEB) March 12, 2015

The University of Pennsylvania's Lauder Institute will join
Knowledge@Wharton to co-host a major conference April 1, 2015 in New
York City for senior U.S. executives to gain insight into the legal and
economic challenges of doing business in Cuba. The event, titled the
"Cuba Opportunity Summit: High-Velocity Growth," will help businesses
develop strategies for entering this previously untapped market.
"Unleashing Cuba's potential in the global economy is essential to
fostering change from all perspectives, and it will hopefully lead to a
more integrated Caribbean region," said Mauro F. Guillén, director of
The Lauder Institute and a professor of management at the Wharton School
of the University of Pennsylvania.
The Lauder Institute, which offers advanced business and cultural
studies through a joint Wharton MBA and MA in International Studies
degree program, has longstanding experience in exploring the mechanics
of Cuban society and economy. In January, Lauder hosted an Immersion
Program in Cuba, which gave Lauder MBA/MA candidates students a unique
opportunity to gain insight into contemporary perspectives on business
opportunities as well as the causes and consequences of the Cuban
Revolution and its implications for native Cubans.
The Cuba Opportunity Summit is a unique learning and networking forum
for companies looking to leverage the Cuban market in order to drive
growth. It is expected to attract 200 senior-level executives and
decision makers from across a variety of sectors including
infrastructure, agriculture, retail, tourism, transportation, technology
and the knowledge economy.
Presentations will focus on education and real-world case studies
designed to provide a strategic roadmap for entry into the Cuban market.
In addition to keynote presentations, the summit will feature panels and
extensive time for Q&A, discussion among participants, and networking
opportunities.
The full agenda for the conference can be found at
http://knowledge.whartonevents.com/cuba/agenda.
The one-day conference will take place April 1st at the W Hotel Times
Square, 1567 Broadway, New York, NY. Registration information can be
found at http://knowledge.whartonevents.com/cuba/registration. Press
interested in the event should email
communications(at)wharton(dot)upenn(dot)edu.

About the Lauder Institute:
The University of Pennsylvania's Lauder Institute, founded in 1983,
combines a world–renowned Wharton MBA with a Master's in International
Studies. Advanced language and foreign culture training, a two-month
in-country immersion program, and a research project from the School of
Arts & Sciences all prepare Lauder Fellows for the ever-evolving global
economy. This year's offerings include the new Global Program for
students who are already fluent in several languages. Graduates join the
diverse, supportive and committed worldwide Lauder community –
continuing a nearly 30-year tradition of international business
leadership. The Lauder Institute also offers an MA/JD joint degree. For
more information, visit http://www.lauder.wharton.upenn.edu.
About the Wharton School:
Founded in 1881 as the first collegiate business school, the Wharton
School of the University of Pennsylvania is recognized globally for
intellectual leadership and ongoing innovation across every major
discipline of business education. With a broad global community and one
of the most published business school faculties, Wharton creates
economic and social value around the world. The School has 5,000
undergraduate, MBA, executive MBA, and doctoral students; more than
9,000 annual participants in executive education programs annually and a
powerful alumni network of 93,000 graduates.
About Knowledge@Wharton:
Knowledge@Wharton is the online business analysis journal of the Wharton
School of the University of Pennsylvania. The site, which is free,
captures relevant knowledge generated at Wharton and beyond by offering
articles and videos based on research, conferences, speakers, books and
interviews with faculty and other experts on global business topics.

Source: Lauder Institute Co-hosts Major Conference on US Business
Opportunities in Cuba -
http://www.prweb.com/releases/2015/03/prweb12578763.htm