Luxury Resorts for Cuba’s “New Man”

Luxury Resorts for Cuba's "New Man"

September 23, 2013

Martin Guevara*



HAVANA TIMES — Sitting for hours on end before the many screens of our

new technologies – PCs, Ipads, smart-phones, cutting-edge TVs that

connect you to the Internet, as intercoms, microwave ovens and even

blenders will surely do in the near future – is a sure way of ending up

in a bed with a major case of lumbago.



If used to spread knowledge, however, these technologies can be

incredibly useful tools. Yesterday, as way of an example, I was able to

watch a segment of the Spanish-language CNN broadcast that targets

hispanics in the United States (and catch a report that could give you a

heart attack) thanks to these technologies.



These reports are probably less believable for members of the

opposition, dissidents or those who are simply disillusioned with the

Cuban revolution than for the architects of this cruel and enormous lie.



The report showed an ad for a high-class tourist resort located near

Cuba's Guanahacabibes peninsula, in the far west-laying province of

Pinar del Rio, designed for the use and enjoyment of multimillionaires.



Nestled in an area that is home to some of the island's hidden and

unadvertised natural treasures, the complex is called Punta Colorada &

Marina.



The exclusive (and exclusivist) resort encompasses more than thirty

kilometers of white-sand beaches and covers four thousand hectares of

land, the equivalent of eight thousand football fields. Boasting a

nine-kilometer marina designed for the mooring of mega-yachts, the

complex will be equipped with shipyards, numerous golf fields,

horse-riding areas, luxury residences, high-end recreational, sporting

and spa facilities, cabarets and five-star hotels.



Not even Cuba's immediate capitalist Caribbean neighbors have places

like this. I also saw a promotional video about the already-completed

Marina Gaviota, located at the tip of the Varadero peninsula, in the

province of Matanzas, more popularly known as Punta Frances. Cheap golf,

rum and girls for industrialists, bankers and international rogues, good

friends of the revolution!



In the report, one of the interviewees referred to the Habana Libre

hotel and mentioned it was once the residence of the relatives of

revolutionaries. He was probably unaware of how well he hit the nail on

the head in his intention of establishing a comparison between the hotel

and resort for, in addition to serving as the temporary home of several

relatives of Che Guevara and the families of numerous, distinguished

revolutionaries from around the world, the hotel was also the place

where the first pilot dollar-store, aimed exclusively at Cuba's foreign

visitors, was opened in 1976.



The ironic twists and turns of history made this comparison much more

eloquent than the interviewee ever intended.



These immense marinas, designed for the enjoyment of multimillionaires,

are the "grandchildren" of that small segregationist store pioneered in

the Habana Libre hotel.



That this should be taking place while Fidel Castro is still alive, in

the lifetime of someone who imprisoned, exiled, marginalized and drove

to insanity anyone who expressed the desire for the material things of

the capitalist world, is so cruel and perverse I can't find the right

words to describe it.



Perhaps I am simply being cautious and holding back the first impulses

that bubble up in my guts.



It's always been evident that you could put everyone in Cuba's

leadership together and not find a single virtue there, that they would

end up wrestling in the mud for a slice of power when all was said and

done, but not even the most fruitful imagination could have pictured

this complete abandonment of all principles once held sacred.



We must denounce the practices of these repressors, who today lust after

capital secured through any conceivable means.



Let us try and imagine who the mega-yachts parked in these beautiful

marinas belong to.

Could they belong to communists who struggle in the name of proletarian

internationalism?

Could they belong to exemplary Cuban workers?

Or do they rather belong to the exploiters of the people of Mexico,

Honduras, Costa Rica, Brazil, Argentina, Uruguay, Spain, France and to a

good many of the worst criminals who live in those countries?



We can't be sure at this point. We'll have to be patient and keep our

eyes open and our ears perked to confirm it. I cannot help but ask

myself: what could be going through the head of someone like Huber

Matos, who fought next to the most committed revolutionaries to bring

democracy back to Cuba, to spread social justice in the country, to

bring freedom and dignity to the people of Cuba, who was later

imprisoned for twenty years for refusing to accept Fidel Castro's sudden

decision to become aligned to the Soviet Union?



What could those whose properties were taken from them for belonging to

the perfidious national bourgeoisie, a bourgeoisie that was doubtlessly

far less wealthy than the guests of this "internationalist" resort, be

thinking?



Perhaps they are feeling the opposite of what one may expect, a sense of

profound relief, a certain degree of joy, prompted by finally getting a

taste of the true ethical fiber of those who once portrayed themselves

as the very incarnation of moral superiority.



I'm sorry to have to admit I am not in a position to assess this

situation with the sociological, literary or journalist objectivity that

it demands.



Others will likely analyze the "tsunami" effect common to revolutionary

processes, whereby, following the painful erosion of the dictatorships

that usually sustain them, the return to capitalism is often accompanied

by an unprecedented collective and individual consumerist voracity, an

impulse to acquire properties and show off wealth, and the shedding of

all modesty or restraint, of all moral inhibitions that could regulate

or hinder this excessive impetus.



As in the former Soviet Union, between the keepers of the capitalist pie

and the destitute, militant masses, the Party nomenklatura will have a

head-start in the vertiginous marathon of capitalist accumulation,

towards which they are already heading at breakneck speed.



Though we shouldn't expect them to shed their habits of old and let the

people in on these new gold mines, it would not be surprising in the

least if they chose to christen one of these mega-hotels or

mega-restaurants for the traffickers of Capital and proletarian

suffering as "The New Man."



This time around, the name won't invoke the socialist values they

trumpeted in the old days, but will be a kind of tribute to all current

and future leaders of this more pragmatic sequel to the revolutionary saga.

—–

(*) See Martin Guevara's blog in Spanish.



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