Adios Fidel, Hello Tiger: The Future of Golf in Cuba
By Josh Sens
Published: August 28, 2009
In the tiny, tattered pro shop where he presides, Johan Vega hangs a
black-and- white photo of a famous twosome. It shows the pair in action
on a shaggy green. One man wields a putter, the other watches, a mundane
golf scene marked by a dress-code violation. Instead of collared shirts
and spikes, Fidel Castro and Che Guevara wear boots and drab fatigues.
Both could also use a shave, but Vega has no interest in their fashion
sense. He prefers to focus on Che's poor form.
"Look at his hands," he says, pointing to the image of the guerrilla
icon. "He holds them too far forward. You can tell that he doesn't
really know how to play."
Vega earns a living dispensing swing tips, but he has few outlets for
his expertise. As the sole instructor at Havana Golf Club, a lonely
nine-hole track in the Cuban capital, the 38-year-old watches over a
course that averages no more than a dozen rounds a day.
That the club operates at all makes it an exception. Built in 1953, it
is one of just two golf courses in Cuba, and the only one that predates
the revolution that swept Castro to power 50 years ago and purged the
island of its capitalist playthings. Casinos were closed, country clubs
shuttered. The Havana Golf Club, formerly known as the Rovers Athletic
Club, was permitted to stay open as a small concession to British
diplomats, who cared for the greens and accounted for the bulk of play.
Half a century later, the club is both a time capsule and a paradox — a
scruffy, forlorn layout from another era that caters exclusively to
elites. The odd expat or tourist who ambles to the first tee encounters
a course that is only a course in the loosest sense. Flagsticks are
fashioned from bamboo poles and red rags. Tee boxes are hardpan, and the
greens are as rough as the fairways at most munis. There is no driving
range. On the rare occasion that Vega gives a lesson, he drops some
battered balls along the tree line of the first hole, and shags them
himself after the session.
"It's a humble facility," Vega says. "But in Cuba, golf culture simply
doesn't exist. If you talk to people here about birdies and bogeys, they
have no idea what you mean."
Yet if golf is a game of infinite hope, Cuba is a country of perpetual
promise. And the latest assurances from overseas are that golf's
fortunes on the island are about to change. For more than a decade,
foreign outfits have been cutting through red tape and courting
government officials in a push to create courses along the island's
largely untouched coast. Nearly a dozen projects are in the pipeline,
and though they still face hurdles — not the least of which is Cuban
law, which forbids land ownership and complicates plans for real estate
leasing — their architects insist that the finish line is in sight. They
point not only to symbolic gestures, like the headline-making visit of
Fidel's brother and successor, Raul, to an Italian golf course in 2007,
but also to Cuba's increased openness to outside investment and tourist
infrastructure, prompted by its ever-growing need for funds.
"Look at the Berlin Wall," says Wally Berukoff, CEO of Leisure Canada, a
Vancouver-based development company with plans to build three courses an
hour east of Havana. "It took a while, but it fell."
Ask him for a timeline, and Berukoff predicts a golf course
ribbon-cutting "within three to five years." But he is not the first to
offer upbeat forecasts, and some observers refuse to hold their breath.
Put the golf course question to Johan Vega, and he smiles wanly. "When
the new ones open, show them to me," he says. "Then I'll know it's true."
Any talk of golf in Cuba's future invariably reverts to talk of golf in
Cuba's past. In the 1950s, Havana alone had two quality courses in
addition to the Havana Golf Club, and the city hosted a stop on the PGA
Tour. The island's reputation as a hedonist's delight was reflected in
the spirit of the Havana Invitational, which was held at the posh Havana
Country Club and infused with a strong scent of rum.
"That's where we learned to drink them mojitos," says Bob Toski, the
82-year-old former Tour star who won the event in 1953. "Some of us
found out that we played better drunk than sober."
The year he claimed the crown, Toski shaped a 4-iron to two feet on the
closing hole to avoid a four-way playoff, a shot he calls "the greatest
of my career." He was swarmed on the fairway by a crowd of buoyant
Cubans that included the club's head pro, Rufino Gonzalez, a scrappy,
homemade player who later fled the island. "The Cubans were real
down-to-earth people and they appreciated a guy like me who had come up
from nothing," Toski says. "In all my years of playing, I don't think I
had a reception quite like that."
Though the tournament attracted a host of marquee names, from Jimmy
Demaret to Arnold Palmer, its days were numbered. By 1958, Castro's
forces had descended from encampments in the mountains and the island
echoed with unrest. Billy Casper, who won the Havana Invitational that
year, recalls that in the run-up to the event, fellow Tour standout
Frank Stranahan was warned by playing partners to steer clear of Cuba;
they worried that Stranahan, whose multimillionaire father founded
Champion Spark Plug, ran the risk of being kidnapped and held for ransom.
"We all knew about Castro and what was going on," Casper says. "When you
drove around the island, there was tight security and armed checkpoints.
But you didn't sense it on the golf course. You got to the first tee and
you just played."
Within a year of Casper's triumph, Castro assumed power. The Havana
Country Club was bulldozed, replaced by an art school. Later, in an act
of historical revisionism, the PGA Tour erased the Invitational from its
records, along with recognition of Casper's win.
In the 50-plus years since Casper struck his final putt in Cuba, the
most noteworthy match to unfold on the island featured two outsize
figures who could barely play. The pairing of Fidel Castro and Che
Guevara took place in the spring of 1961, at Colinas de Villareal golf
club in Havana, a month before the failed American-sponsored invasion at
the Bay of Pigs. Portrayed by the Cuban regime as a sporting event, the
match was actually political theater, a thumb-nosing exercise intended
as a mockery of the U.S.
Among the few spectators on that warm March day was Jose Lorenzo
Fuentes, a prizewinning novelist and short-story writer who served as
Castro's personal correspondent. Early that morning, Fuentes was ordered
to a scenic promontory in the capital, where a black sedan awaited. In
the back seat sat Castro and Guevara, dressed in military garb. "Fidel
looked at me and said, 'Today we're playing golf, and I'm going to give
you the headline for your story,'" says Fuentes, who is 81 years old and
lives in Miami, having sought asylum there in 1992. "It will say, 'I
could easily beat Kennedy at this game.'"
As it happened, Castro couldn't even beat his comrade. Guevara, who had
caddied as a boy in his native Argentina, wasn't a threat to any course
records but at least possessed the rudiments of a swing. According to
Fuentes' written account, Castro scratched out a win on the first hole
and was exultant. He repeated his boast about besting JFK as the pair
moved to the second tee. But it wasn't long before the tables turned on
Castro, and the match devolved into a lopsided hack-fest between two men
who couldn't stand to lose.
"They both tried hard, but Che played with a great passion," Fuentes
says. "In the end, it wasn't very close."
The results of the match had far worse repercussions for Fuentes. After
the round, Castro asked the correspondent what he planned to write. "The
truth," Fuentes said. Castro nodded and said nothing. But two days
later, after his article had run in the national paper, Fuentes was
demoted to a lower government post. In 1969, on the outs with the
regime, he was imprisoned and served a three-year sentence, falsely
accused, he says, of working as a CIA liaison.
"The day I was sent to prison was the day I lost faith in the
revolution," Fuentes says. "But looking back, the golf game was an early
indication of the government's relationship to the truth."
Pictures of the Castro-Guevara match are commonplace in Cuba, sold as
postcards in souvenir shops and displayed in the lobby of the Hotel
Nacional, Havana's most luxurious hotel. But other evidence of golf has
been erased. The Villareal course long ago gave way to a military camp.
And what was once a practice range on the west side of the city is now a
beach club, enjoyed mostly by foreigners and government brass.
In Old Havana, the historic city center, where tail-fin sedans and worn
colonial facades stand like stage props in a period piece, children play
soccer in vacant lots and toss baseballs on cobblestone streets. They
recognize names like A-Rod and Jeter but stare blankly at the mention of
Woods and Mickelson. America's pastime is Cuba's national sport.
Golf's firmest foothold on the island, the Varadero Golf Club, is a
two-hour drive from the capital, on a peninsula in a resort town of the
same name. Designed by Les Furber, a Canadian architect and former
protege of Robert Trent Jones Sr., Varadero opened in 1998 and twice
played host to final qualifying for the European Tour. But the site is
perhaps best known as the one-time home of Irenee du Pont, the chemical
company mogul, who, in 1927, built a mansion on the bluffs that he
christened "Xanadu." The four-story, 11-bedroom former residence,
adorned with precious hardwoods and laden with floors of Italian marble,
is today the Varadero clubhouse, with a lavish top-floor bar overlooking
the sea.
On a recent afternoon, with the wind whipping fiercely off the water,
Pedro Klein breezed past the clubhouse on his way toward the first tee.
A cheerful 50-year-old with close-cropped hair who looks like a burly
version of Ben Kingsley, Klein came on board as Varadero's director of
golf back when the Cuban government pumped $27 million into building the
course. His single-digit handicap makes him one of the country's most
accomplished golfers, a qualified honor, given that of Cuba's 11 million
citizens, only 120 or so play the game. Klein would like to boost that
number. A national golf association would be nice, he says. So would a
junior golf program, and a year-round golf academy.
It's a wish list encumbered by catch- 22's. As it stands, Varadero has a
driving range and two Cuban instructors. They offer clinics but without
the benefit of video equipment or enough local interest to occupy them
full time. "It's challenging," Klein said. "You want to develop the game
by creating the infrastructure for it. But to create the infrastructure,
you need to have the demand."
He had reached the third hole, a long par-5, where the skeleton of an
abandoned tee box stood to the right of the green. "See that?" Klein
said. "That's a tee from the old course."
In the 1930s, Irenee du Pont built a modest nine-hole track on his
property and allowed locals to play it on weekends for one peso. Its
footprint is now covered by the Varadero club, which receives around
35,000 rounds a year, mostly from Canadian tourists. Greens fees in peak
season are 70 pesos, or roughly $75, nearly half of the average Cuban's
monthly wage.
Just as simple economics keeps most Cubans from the golf course,
politics restricts Klein's options at the club. Varadero's irrigation
system could use an upgrade, but the California company that Klein says
could do the best job at the best price is off-limits due to the U.S.
embargo of Cuba. Almost any equipment Klein gets his hands on, from golf
carts to pro shop merchandise, comes through a costly, circuitous route.
Klein would like to sell Titleist golf balls with "Varadero Golf Club"
imprinted on them, but under U.S. law, Cuban logos are forbidden to
appear on American products.
"There are a number of things we wish were different," Klein says. "But
we have sit back and hope they change."
"Down there is where the links course will begin."
Noel Fuentes (no relation to Jose Lorenzo) was standing on a bluff,
halfway between Havana and Varadero, overlooking a pristine stretch of
shoreline, where the Jibacoa River spills from the mountains of the
Sierra Maestra into the turquoise sea. Before the revolution, the
mobster Meyer Lansky dreamed of constructing casinos here. But foreign
interests now envision different uses for the land. Under plans drawn up
by Leisure Canada, which hired Fuentes as a design consultant, a golf
resort is destined for Jibacoa, with three 18-hole courses, private
villas and a hotel. The project is one of a number of golf ventures at
various stages of development on the island. Another project, the
Carbonera Club, driven by British-based Esencia Hotel & Resorts, calls
for apartments, villas and a championship golf course just west of
Varadero. Brochures for Carbonera announce the club's intentions to hold
its first golf tournaments in 2012.
Such confident predictions have been made before in Cuba, only to bog
down in bureaucracy or founder in the face of anti-freemarket- think. As
early as 1995, the Castro regime reviewed plans for a course in Jibacoa,
but passed on the project. Leisure Canada's current proposal is farther
along in a torturous approval process. But skeptics say that when it
comes to golf, Cuba is the country of the future: always has been,
always will be.
"For anyone who has an interest in the Cuban marketplace, the base
strategy is all about optimism and never about reality," says John
Kavulich of the U.S.-Cuba Trade and Economic Council, a nonprofit group
that analyzes economic and political relations between the two
countries. "Over the years, there have been numerous occasions when
Cuba's interest in golf has risen to a peak, then dropped suddenly into
a valley."
Still, those bullish on the island insist that times have changed.
Ideology, they say, has given way to pragmatism, as Cuba looks to
stimulate a $2 billion-a-year tourist industry that has shown signs of
stagnation. Leisure Canada CEO Wally Berukoff says his company is all
but ready to turn dirt in Jibacoa; it holds a 50-year lease on the
property, with an option to renew, but it has petitioned the Cuban
government to extend those terms to 75 years, the better to ensure a
healthy return on investment. Berukoff says he has no doubt that this
will happen.
Adding to his optimism is a trip he made to Cuba three years ago.
Hearing that Berukoff was in Havana, Fidel Castro invited the developer
to a private party that kicked off late at night and dragged on until
dawn. In the midst of the festivities, Berukoff says, he and Castro had
a three-hour conversation about golf. Gone, Berukoff says, was the
Castro of 15 years ago, the hardliner who railed against the game as a
capitalist pursuit. "His stance had mellowed," Berukoff says. "He was
now justifying golf in terms of what it does to preserve green space and
provide people with exercise."
As the sun rose on the capital, and Berukoff prepared to leave, Castro
handed him a parting gift: an autographed poster of his golf match with
Guevara.
Even as Cuba's climate slowly shifts, Havana Golf Club remains largely
unchanged, trapped in a state of suspended animation on the downtrodden
outskirts of the capital. Once operated by the British embassy, the club
was nationalized in 1980. It is kept afloat by the government, which
also keeps it removed from the currents of contemporary sport. On one
wall of the clubhouse hangs an ancient set of lefty Dunlop irons. Listed
for $166, they have gone unsold for nearly 20 years.
On a recent late spring morning, a television in the corner was tuned to
a government-sponsored newscast. Even in a golf shop, golf rarely airs
in Cuba; Cubans are forbidden access to satellite TV. One of the club's
three caddies, a silver-haired man named Leo, sat on a leather couch,
half-watching the newscast but eager to talk shop. Though the Masters
had ended nearly a month before, Leo hadn't heard who had won the year's
first major.
"Cabrera?" he said, smiling at the news. "The Argentine, right?"
The clubhouse door swung open, and in stepped Johan Vega. Short and
stocky, with a placid demeanor that suits his favorite sport, Vega
enjoys a leisurely commute. He lives across the street and walks to the
course from the pink stucco house where he was born. When Vega was a
boy, his father worked as the club's greenskeeper, but Vega didn't take
up the game until he was 23. An 8-handicap, he keeps up with swing
theory by skimming any magazines that filter down to his shop. He plays
with a set of battered Snake Eye irons, hand-me-downs from a visiting
Dutch teaching pro who vacationed in Cuba several years back.
"In Cuba," Vega says of his equipment, "you don't look a gift horse in
the mouth."
The day was warm and windless, and Vega had no pressing obligations, so
he'd opted to squeeze in a quick nine holes. He strolled to the first
tee, which stands below the club's abandoned tennis courts, their
cracked, concrete surfaces overgrown with weeds. Vega waggled and hit a
lazy draw down the left side of the fairway. The ball landed on the
rock-hard turf and caromed wildly into the trees. Vega shook his head
and chuckled. Before he was the pro, Vega was the caddie master at the
club, and he has looped the course more times than he can count. But the
funhouse bounces still often surprise him. Now and then, he dreams of
playing elsewhere, though he's not convinced he'd find the grass much
greener.
His predecessor, he says, fell prey to that illusion. Jorge Duque was a
gentlemanly pro and longtime lead instructor at the Havana Golf Club
until five years ago, when he took a trip to Spain and chose not to
return. The last Vega heard, Duque had found work at a pitch-and-putt.
"In Cuba, El Duque was the king, but he goes to Spain and he struggles,"
Vega said.
He had found his ball and was surveying his next shot, an improbable
approach around a tree. "People think if they leave the island,
everything is glory," he said. "But life is not so simple. I have my
house. I have my family. I have my job. Better to be happy with what
matters most."
The present, future of golf, golf course design in Cuba | Courses &
Travel | Golf.com (28 August 2009)
http://www.golf.com/golf/courses_travel/article/0,28136,1919326,00.html?cid=feed-courses_travel-20090903-1919326
