Cuban beer given new name for UK market

Cuban beer given new name for UK market
Published: 18-09-2007
Written by: Emma Eversham

Cuban lager Bucanero has been launched in the UK under the name Cubanero
Fuerte.

The classic lager was rebranded for the UK market by UK beer importer
Pierhead Purchasing because of copyright issues over the original name.

Pierhead, which imported the beer in response to the growing popularity
of Cuba as a holiday destination, will sell the 5.4 per cent abv beer in
33cl bottles.
Supreme Vodka

Michael Cook, Pierhead's director of imported beer said: "Cubanero is
one of the only Cuban beers available in the UK and offers a unique
drinking experience. As Southern and Central American brands are
flourishing, authentic beers from the Caribbean, like Cubanero Fuerte,
have the character and quality to enjoy similar growth."

http://www.drinksint.com/articles/50513/Cuban-beer-given-new-name-for-UK-market.aspx?categoryid=9048