Publish date: Nov 29, 2011
Geely, one of China's largest privately owned carmakers, exported 1,560
cars to Cuba on October 22, 2011. The exports represented the Chinese
automaker's second procurement contract signed with the Cuban government
since 2009, according to a spokesperson for Geely. The Cuban government
inked an agreement with Geely for the purchase of 1,500 Geely cars in
March 2009.
The 1,560 cars included 1,310 Geely Free Cruisers, 150 Emgrand EC718s
and 100 Emgrand EC820s, all of which will be used by Cuban government
departments including tourism and defense. Geely Emgrand EC718 and EC820
are two of Geely's models that are widely available in China's domestic
market. The exports play a significant role in encouraging Chinese
carmakers to further tap the Cuban market and demonstrate that the
quality of made-in-China cars is increasingly recognized in the country.
Establishing a strong footprint in Latin America is an important
strategic change for Geely following the global financial crisis, when
Chinese carmakers faced a very tough market environment in Middle
Eastern and African markets. Geely sees Cuba and Chile as their key
springboards to the Latin American market.
Geely executive director Hong Shaolun said that Russia, Ukraine, Turkey,
Iraq and Chile are Geely's five main export destinations. The strong
exports to Latin America also have laid a solid foundation for Geely to
meet its ambitious export goal by 2015. Previously, Geely announced that
the company intends to reach a production capacity of 2 million units by
2015 and exports will account for 50 per cent of the total capacity.
Geely recorded car exports of more than 100,000 units between 2007 and
2010, making it one of the leading car exporters in China. The company
has established over 400 sales and service outlets in more than 50
countries and regions worldwide, including a dozen 4S dealerships.
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