Communist Cuba's new private industry - 3D theaters

Posted on Wednesday, 10.30.13



Communist Cuba's new private industry: 3D theaters

BY MICHAEL WEISSENSTEIN

ASSOCIATED PRESS



HAVANA -- The streets of central Havana were dark and almost silent as a

young married couple climbed a chipped marble staircase to the top of an

aging building.



Dubied Arce and Dayelin Perez opened a narrow door to a flood of cold

air, colored light and the twang of a country-and-western video blasting

from a wall-mounted TV. To their right: a private movie theater with a

200-inch screen, glossy leather armchairs and a high-definition 3D

projector. In another room: a half dozen Xbox video-game consoles wired

to flat-screen displays that were hand-carried by Cubans returning from

trips abroad.



Cuban entrepreneurs have quietly opened dozens of backroom video salons

over the last year, seizing on ambiguities in licensing laws to

transform cafes and children's entertainment parlors into a new breed of

private business unforeseen by recent official openings in the communist

economy.



"It's a cool atmosphere," Perez, 27, said Sunday night as she munched

free popcorn and waited with her husband and four other patrons for the

late-night showing of the 2010 terror film "Saw 3D." "We have some more

options these days, at least."



It's increasingly clear that 3D movie and video-game salons have grown

too popular for the government to ignore. Officials said Sunday that

they were working on new regulations for the businesses, sparking fears

the government might be on the verge of stamping out this flowering of

private enterprise.



"We don't have any concrete information yet about whether they're going

to allow it or not. But they haven't come out and said it's prohibited

either," said the manager of the central Havana video salon, speaking on

condition of anonymity because of the murky legal status of the

businesses. "We just don't know."



President Raul Castro has legalized small-scale private business in

nearly 200 fields since 2010 in an effort to rejuvenate Cuba's economy.

The limited opening has created jobs for some 436,000 people, but is

often accompanied by tighter regulations or higher taxes as private

enterprise starts to compete with the government.



Video parlors aren't mentioned among the approved businesses but aren't

explicitly prohibited either. Their owners usually operate under

licenses for restaurants or snack bars, then add entertainment options

that grow larger than the original business.



The Communist Party youth organ Juventud Rebelde published a 3,260-word

article Sunday on video salons that prominently featured officials

pointedly discussing the need to do something.



"What are we to do: prohibit or regulate? I believe in regulating, from

a fundamental starting point: everybody complying with cultural policy,"

Vice Minister of Culture Fernando Rojas told the newspaper.



The paper said Rojas believes the video salons are promoting "a lot of

frivolity, mediocrity, pseudo culture and banality, which flies in the

face of a policy demanding that quality comes first in Cubans' cultural

consumption."



"Notwithstanding, our interest isn't in limiting these offerings, rather

that they promote, I repeat, cultural products of the highest quality,"

he said.



Most video parlors feature recent Hollywood blockbusters like "Star

Trek," "Ice Age" and "World War Z," with children's fare in the daytime

and horror late at night. Cuba's state-run cinemas generally show

higher-brow films in poorly maintained theaters. The current government

fare in Havana includes "Sarah's Key," a 2010 French drama about the

Holocaust.



The private video parlors' combination of success and legal ambiguity

makes them a particular conundrum for Cuba's government, which is trying

to improve conditions for ordinary Cubans but protect state enterprises

at the same time.



The theaters are employing a growing number of people, and offering

entertainment for many others, but they're also competing successfully

with state-run theaters.



"There are those in the government who presumably want to see more

private investment, consumers better served, and then there are those

who represent traditional interests and industries," said Richard

Feinberg, a senior fellow at the Brookings Institution who studies

private enterprise in Cuba.



"It's a fascinating competition, and that competition will determine the

future of Cuba."



Some parlors have nothing more than a TV, a DVD player, a handful of 3D

glasses and a dozen or so chairs in a family garage or living room.

Others, like the cinema and game parlor where Arce and Perez had their

night out, are professionally designed.



Aixa Suarez, a former purchasing agent for a state-run business, said

the 55-inch LG 3D TV set and Xbox game console bought by her brother in

Florida allow her to support her mother, father and 9- and 16-year-old

son and daughter.



She charges teens in her central Havana neighborhood $1 or $2, depending

on the hour, to play video games or watch a movie in her home. That

income has fully replaced her $45 monthly state salary and added a

significant percentage, but her feeling of independence is even more

important, she said.



"I don't have a boss. I am the boss," said Suarez. "I don't have set

hours. That's the biggest advantage. And that's enough for me."



In the higher-end salon, the equipment alone cost $100,000, all

hand-carried on flights from Canada, where the Cuban-born owner lives,

the manager said, declining to provide details because of the

possibility of a government crackdown. Movie tickets cost $4, which

includes a drink and popcorn. The eight employees share a percentage of

the earnings, and it should take three years to recoup the initial

investment.



Employee Junior Armenteros, 26, said he quit university a year before

getting an information technology degree. He struggled to find

interesting work until he was hired by the central Havana salon, where

he and his fellow employees discuss their shared interests in computers,

video games and mobile phones.



"There are other 3D cinema rooms but not with the high quality of these

ones," he said proudly. "This business is a pioneer."



Michael Weissenstein on Twitter: https://twitter.com/mweissenstein



Source: "HAVANA: Communist Cuba's new private industry: 3D theaters -

Technology - MiamiHerald.com" -

http://www.miamiherald.com/2013/10/30/v-fullstory/3719973/communist-cubas-new-private-industry.html